<!DOCTYPE html>
<html class="client-nojs vector-feature-night-mode-disabled vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-sticky-header-enabled" lang="en" dir="ltr"><head>
<meta charset="UTF-8">
<title>Search Engine Watch</title>
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<link rel="canonical" href="https://en.wikipedia.org/wiki/Search_Engine_Watch"> <link href="./mw/ext.cite.styles.css" rel="stylesheet" type="text/css">
<link href="./mw/skins.vector.icons.css" rel="stylesheet" type="text/css">
<link href="./mw/skins.vector.search.codex.styles.css" rel="stylesheet" type="text/css">
<link href="./mw/skins.vector.styles.css" rel="stylesheet" type="text/css">
<link href="./mw/user.styles.css" rel="stylesheet" type="text/css">
<meta name="ResourceLoaderDynamicStyles" content="">
<link rel="stylesheet" type="text/css" href="./mw/site.styles.css">
<link rel="stylesheet" type="text/css" href="./mw/noscript.css">
<link rel="stylesheet" type="text/css" href="./footer.css">
<link rel="stylesheet" type="text/css" href="./vector-2022.css">
</head>
<body class="skin--responsive skin-vector skin-vector-search-vue mediawiki ltr sitedir-ltr mw-hide-empty-elt ns-0 ns-subject page-Search_Engine_Watch rootpage-Search_Engine_Watch skin-vector-2022 action-view">
<div class="mw-page-container">
<div class="mw-page-container-inner">
<div class="mw-content-container">
<main id="content" class="mw-body">
<header class="mw-body-header vector-page-titlebar">
<h1 id="firstHeading" class="firstHeading mw-first-heading">
<span id="openzim-page-title" class="mw-page-title-main"><span class="mw-page-title-main">Search Engine Watch</span></span>
</h1>
</header>
<a id="top"></a>
<div id="bodyContent" class="vector-body ve-init-mw-desktopArticleTarget-targetContainer" aria-labelledby="firstHeading" data-mw-ve-target-container="">
<div id="mw-content-text" class="mw-body-content mw-content-ltr" lang="en" dir="ltr"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr">
<style data-mw-deduplicate="TemplateStyles:r1251242444">
/* start https://en.wikipedia.org/ */
.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}
/* end https://en.wikipedia.org/ */
</style><style data-mw-deduplicate="TemplateStyles:r1248332772">
/* start https://en.wikipedia.org/ */
.mw-parser-output .multiple-issues-text{width:95%;margin:0.2em 0}.mw-parser-output .multiple-issues-text>.mw-collapsible-content{margin-top:0.3em}.mw-parser-output .compact-ambox .ambox{border:none;border-collapse:collapse;background-color:transparent;margin:0 0 0 1.6em!important;padding:0!important;width:auto;display:block}body.mediawiki .mw-parser-output .compact-ambox .ambox.mbox-small-left{font-size:100%;width:auto;margin:0}.mw-parser-output .compact-ambox .ambox .mbox-text{padding:0!important;margin:0!important}.mw-parser-output .compact-ambox .ambox .mbox-text-span{display:list-item;line-height:1.5em;list-style-type:disc}body.skin-minerva .mw-parser-output .multiple-issues-text>.mw-collapsible-toggle,.mw-parser-output .compact-ambox .ambox .mbox-image,.mw-parser-output .compact-ambox .ambox .mbox-imageright,.mw-parser-output .compact-ambox .ambox .mbox-empty-cell,.mw-parser-output .compact-ambox .hide-when-compact{display:none}
/* end https://en.wikipedia.org/ */
</style>
<style data-mw-deduplicate="TemplateStyles:r1295905060">
/* start https://en.wikipedia.org/ */
.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}
/* end https://en.wikipedia.org/ */
</style><table class="infobox vcard"><caption class="infobox-title fn org">Search Engine Watch</caption><tbody><tr><td colspan="2" class="infobox-image"><span typeof="mw:File"></span></td></tr><tr><th scope="row" class="infobox-label">Available in</th><td class="infobox-data">English</td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data">Blenheim Chalcot</td></tr><tr><th scope="row" class="infobox-label">Created by</th><td class="infobox-data"><a href="Danny_Sullivan_(technologist)" title="Danny Sullivan (technologist)">Danny Sullivan</a></td></tr><tr><th scope="row" class="infobox-label">Editor</th><td class="infobox-data">Kamaljeet Kalsi (Commissioning & Production Editor, ClickZ & Search Engine Watch), Natasha Prayag (Head of Content)<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label">URL</th><td class="infobox-data url"><span class="url"><a rel="nofollow" class="external text" href="https://searchenginewatch.com">searchenginewatch<wbr>.com</a></span></td></tr><tr><th scope="row" class="infobox-label">Launched</th><td class="infobox-data">1996<span style="display:none"> (<span class="bday dtstart published updated">1996</span>)</span></td></tr></tbody></table>
<p><b>Search Engine Watch</b> (SEW) is a digital marketing website that provides news and analysis on <a href="Search_engines" class="mw-redirect" title="Search engines">search engines</a>, <a href="Search_engine_marketing" title="Search engine marketing">search engine marketing</a>, and search industry trends.
</p><p>Search Engine Watch was started by <a href="Danny_Sullivan_(technologist)" title="Danny Sullivan (technologist)">Danny Sullivan</a> in 1996. In 1997, Sullivan sold it for an undisclosed amount to <a href="Mecklermedia" title="Mecklermedia">Mecklermedia</a> (now WebMediaBrands). In 2005, the website and related <a href="Search_Engine_Strategies" title="Search Engine Strategies">Search Engine Strategies</a> conference series were sold to <a href="Incisive_Media" title="Incisive Media">Incisive Media</a> for $43 million. On November 30, 2006, Danny Sullivan left Search Engine Watch, after his resignation announcement on August 29, 2006.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> Rebecca Lieb was named editor-in-chief the following month.
</p><p>In 2015, <a href="Incisive_Media" title="Incisive Media">Incisive Media</a> sold SES, Search Engine Watch, and ClickZ to Blenheim Chalcot.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup>
</p><p><a href="Google" title="Google">Google</a>'s <a href="Matt_Cutts" title="Matt Cutts">Matt Cutts</a> has called Search Engine Watch "a must-read." <a href="Yahoo" title="Yahoo">Yahoo</a>'s Tim Mayer has said that it is the "most authoritative source on search."<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2></div>
<ul><li><a href="List_of_search_engines" title="List of search engines">List of search engines</a></li>
<li><a href="Pay_per_click" class="mw-redirect" title="Pay per click">Pay per click</a></li></ul>
<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>
<style data-mw-deduplicate="TemplateStyles:r1239543626">
/* start https://en.wikipedia.org/ */
.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}
/* end https://en.wikipedia.org/ */
</style><div class="reflist">
<div class="mw-references-wrap"><ol class="references">
<li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">
/* start https://en.wikipedia.org/ */
.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("./mw/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("./mw/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("./mw/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("./mw/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}
/* end https://en.wikipedia.org/ */
</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.searchenginewatch.com/about-us/">"About Us"</a>. <i>Search Engine Watch</i><span class="reference-accessdate">. Retrieved <span class="nowrap">14 August</span> 2023</span>.</cite></span>
</li>
<li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://blog.searchenginewatch.com/blog/060829-063058">Stepping Down From Search Engine Watch</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20060901115553/http://blog.searchenginewatch.com/blog/060829-063058">Archived</a> 2006-09-01 at the <a href="Wayback_Machine" title="Wayback Machine">Wayback Machine</a></span>
</li>
<li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://marketingland.com/incisive-medias-clickz-ses-and-sew-acquired-by-london-based-blenheim-chalcot-125871">"Incisive Media's ClickZ, SES & Search Engine Watch Acquired By Blenheim Chalcot"</a>. <i>Marketing Land</i>. 21 April 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">2015-05-06</span></span>.</cite></span>
</li>
<li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><cite id="CITEREFGraham2006" class="citation news cs1">Graham, Jefferson (August 1, 2006). <a rel="nofollow" class="external text" href="https://www.usatoday.com/money/industries/technology/2006-08-01-sullivan-search_x.htm">"Got a search engine question? Ask Mr. Sullivan"</a>. usatoday.com<span class="reference-accessdate">. Retrieved <span class="nowrap">2007-08-30</span></span>.</cite></span>
</li>
</ol></div></div>
<div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div>
<ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="https://searchenginewatch.com">Official website</a></span></span> </li></ul>
<p><br>
</p>
<style data-mw-deduplicate="TemplateStyles:r1271159938">
/* start https://en.wikipedia.org/ */
.mw-parser-output .asbox{position:relative;overflow:hidden}.mw-parser-output .asbox table{background:transparent}.mw-parser-output .asbox p{margin:0}.mw-parser-output .asbox p+p{margin-top:0.25em}.mw-parser-output .asbox-body{font-style:italic}.mw-parser-output .asbox-note{font-size:smaller}.mw-parser-output .asbox .navbar{position:absolute;top:-0.75em;right:1em;display:none}.mw-parser-output :not(p):not(.asbox)+style+.asbox,.mw-parser-output :not(p):not(.asbox)+link+.asbox{margin-top:3em}
/* end https://en.wikipedia.org/ */
</style></div><!--htdig_noindex--><div><div class="zim-footer">
This article is issued from <a class="external text" title="Last edited on 2025-08-04" href="https://en.wikipedia.org/wiki/?title=Search_Engine_Watch&oldid=1304193546">Wikipedia</a>. The text is available under <a class="external text" href="https://creativecommons.org/licenses/by-sa/4.0/deed.en">Creative Commons Attribution-Share Alike 4.0</a> unless otherwise noted. Additional terms may apply for the media files.
</div>
</div><!--/htdig_noindex--></div>
</div>
</main>
</div>
</div>
</div>
</body></html>